Ashley & Co approached me to design the packaging for their new Everyday Launder, an all-purpose laundry wash. As with all Ashley & Co products, we looked to approach this from a different perspective, challenging the status quo.

The design of the Everyday Launder has subtle references the rest of the collection, yet its form and scale are very different. The spout has been kicked off at an angle to aid in drip free pouring of the liquid, while the cap design features a twin walled measuring cup and strong vertical ribs create a bold graphic element and improve grip.

The entire bottle has been produced from 100% post consumer recycled plastic and is supported by a top-up sachet system in a bid to minimise single use plastics.

Client - Ashley & Co

Year - 2024